Project VERO: Development and Testing of a Personalized Normative Feedback Intervention for Young Adult Vaccine Hesitancy

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Project Vero Website

Project VERO will develop and test a personalized normative feedback intervention to reduce vaccine hesitancy among young adults. Phase one entails rapid prototyping – utilizing concepts from user experience research – to refine the content and design of the brief intervention. The second phase entails an RCT enrolling unvaccinated young adults from around the US to fully test the efficacy of the intervention in terms of vaccine uptake, intentions, and attitudes towards vaccination. This project is conducted in collaboration with Drs. Jennifer Duckworth (Washington State University) and Cynthia Stappenbeck (Georgia State University).

Project Period:
March 1, 2022 November 30, 2023

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Young Adults