Project VERO: Development and Testing of a Personalized Normative Feedback Intervention for Young Adult Vaccine Hesitancy

Project Type(s):

Principal Investigator(s):
Department Co-Investigator(s):

Project Vero Website

Project VERO will develop and test a personalized normative feedback intervention to reduce vaccine hesitancy among young adults. Phase one entails rapid prototyping – utilizing concepts from user experience research – to refine the content and design of the brief intervention. The second phase entails an RCT enrolling unvaccinated young adults from around the US to fully test the efficacy of the intervention in terms of vaccine uptake, intentions, and attitudes towards vaccination. This project is in collaboration with Drs. Anna Jaffe (Multiple PI; University of Nebraska Lincoln), Jen Duckworth (Washington State University), and Cindy Stappenbeck (Georgia State University).

Project Period:
March 1, 2022 — May 31, 2023

Funding Type(s):
Federal

Funder(s):
CDC & APA

Geographic Area(s):
National

Patient Population(s):
Young Adults