Project VERO: Development and Testing of a Personalized Normative Feedback Intervention for Young Adult Vaccine Hesitancy

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Project Vero Website

Project VERO will develop and test a personalized normative feedback intervention to reduce vaccine hesitancy among young adults. Phase one entails rapid prototyping – utilizing concepts from user experience research – to refine the content and design of the brief intervention. The second phase entails an RCT enrolling unvaccinated young adults from around the US to fully test the efficacy of the intervention in terms of vaccine uptake, intentions, and attitudes towards vaccination. This project is in collaboration with Drs. Anna Jaffe (Multiple PI; University of Nebraska Lincoln), Jen Duckworth (Washington State University), and Cindy Stappenbeck (Georgia State University).

Project Period:
March 1, 2022 May 31, 2023

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Young Adults