The Missouri Safety and Transportation (MOST) Study: Norms Documentation for Missouri Positive Community Norms Project

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The team at the University of Washington (UW) will be working on this norms documentation project as “Phase One” of two separate contracts (the other to The Montana Institute (TMI)). At the request of ACT Missouri (with funding from the Missouri Department of Transportation), the UW team proposed survey items and collected data on both descriptive norms (actual behaviors) and injunctive norms (attitudes) related to seat belt use. In this pilot, data that were collected from young adults in Missouri will be used in a Positive Community Norms (PCN) campaign (developed and implemented by TMI during “Phase Two” of this project using the data collected in “Phase One”).

Project Period:
December 1, 2022 — November 30, 2023

Funding Type(s):
State/UW

Funder(s):
ACT Missouri/Missouri Department of Transportation

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Practice Type(s):
Community-Based Organizations

Patient Population(s):
Young Adults