MC2: Motivating Campus Change

Project Type(s):

Principal Investigator(s):

MC2 website

The application was built on our prior intervention trials to further explore conditions under which normative feedback may reduce college drinking. Specifically, we proposed to contrast efficacy of personalized normative feedback (PNF) regarding specific reference groups (i.e., gender-, ethnicity-, and residence-specific feedback) versus a generic (typical college student) reference group, evaluate identification with the normative reference group in moderating efficacy of PNF regarding descriptive drinking norms, and evaluate unique and combined influences of PNF regarding descriptive and injunctive norms on drinking behavior.

Project Period:
September 27, 1999 June 30, 2023

Funding Type(s):


Geographic Area(s):
University of Washington

Patient Population(s):
College Students

Targeted Condition(s):
Substance Use Disorders