The SPIRIT Center is proud to launch Washington’s first statewide coordinated early psychosis awareness campaign, the WA-Center of Excellence in Early Psychosis (WA-CEEP). Billboards and posters featuring stigma-reducing messages are now live across the state, generating over 3 million views. Digital ads on Google, Instagram, Reddit, and TikTok have reached an additional 3+ million viewers and counting. Campaign outreach will continue through July 12, after which New Journeys teams statewide will carry on local education and outreach using these new materials.

This campaign is a testament to strong collaboration. The SPIRIT Center extends heartfelt thanks to Becky Daughtry and Sonya Wohletz at the Washington State HCA, their Washington State University colleagues, New Journeys program directors, family and Lived Experience consultants — especially Carolynn Ponzoha, who hasn’t missed a single meeting!, our SPIRIT Center volunteers, and every New Journeys team member who helped bring this initiative to life.